Robert CulpiJan 4, 20192 min readHow To Manage Scope CreepScope Creep is when a project goes beyond its initial goals leading to larger expenses, delays, and often a worse result. Not all scope...
Robert CulpiJun 12, 20184 min readHow To Use Amazon To Conduct Market ResearchSo you have the next great consumer product idea. You know developing a new product will be a major investment of time and resources so...
Robert CulpiApr 20, 20181 min readHow To Calculate Cost of Customer AcquisitionCAC is one of the most important figures to know for you business. It impacts your MSRP, wholesale pricing, sales channels, and overall...
Robert CulpiApr 6, 20182 min readHow To Price A New ProductPricing your new product can seem a bit challenging. Here are some of the factors to consider when you develop your strategy. ...
Robert CulpiNov 14, 20172 min readBuilding "Awkward" numbers of unitsBuilding a unit or two of a product? Easy, just look at additive 3D printing techniques like SLA (Stereolithography) to make your first...
Robert CulpiNov 13, 20172 min readHow to budget for a product launchLaunching a new product takes time and money, and often more of both than you might expect. If you're launching a product for the first...